Sales recruitment in the USA for European companies
The right first salesperson can open the American market for you; the wrong one can cost a year. We recruit sales leaders and account managers who already know your customers and your industry.
Commercial roles we recruit
Most European companies enter the U.S. through sales: a first business developer, a sales director, or a team covering key regions. We recruit people with a proven network and track record in your sector.
- VP / Director of Sales
- Regional sales managers
- Key account managers
- Business development managers
- Distributor and channel managers
- Inside sales and sales support
- Marketing managers
- Customer success managers
What makes a U.S. sales hire succeed
Proven numbers
We verify track record, territory, deal size and customer relationships, and we take references before you make an offer.
A competitive plan
U.S. sales packages combine base salary and variable pay. We help you design a plan that attracts strong candidates without overpaying.
Autonomy with support
A first U.S. salesperson works far from headquarters. We assess self-management and how they will keep Europe informed.
One partner, a disciplined process
Every search is led personally by a senior partner. We start from your 12-month business goals, map the companies where the right people work today, approach them confidentially (including those who are not actively looking) and assess each candidate on skills, track record, motivation and fit with a European headquarters.
You receive a shortlist of 3–5 people you would genuinely want to hire, with written assessments. We stay involved through offer, resignation and the first months, and every placement is backed by a guarantee. See our full process.
A sales scorecard for your U.S. market
Agree on the evidence you need before interviews: customer segment, territory, typical deal size, sales cycle and the balance between new business and account growth.
- Separate individual sales results from the wider team’s results
- Discuss direct sales versus distributor or channel experience
- Ask how the candidate would build a first-90-day territory plan
- Clarify travel, reporting to headquarters and support from Europe
A network is useful only when it matches your buyers and product. Use concrete examples of wins, losses and repeat business to assess that fit.
Led personally by Francesca Paccaloni
Cygic’s Co-founder and Managing Partner brings fifteen years of recruitment experience across Europe, the Americas and Africa, including earlier in-house work at Amazon Operations and in international oilfield services. She leads each mandate from the brief through the new hire’s first months.
Frequently asked questions
How are U.S. sales roles usually paid?
Typically with a base salary plus commission or bonus; the split depends on the role and sales cycle. Our compensation guide covers common structures.
Should our first U.S. hire be a salesperson or a country manager?
It depends on your stage. Many companies start with a senior sales or business development leader and add a general manager once revenue grows. We can advise on the best first hire.
Do you recruit nationwide?
Yes, in all 50 states, including remote roles covering multi-state territories.
Do you offer a guarantee?
Yes, every placement is backed by a guarantee.
Related pages
Ready to open the U.S. market?
Tell us about your product and target customers. We will share who to hire first and what the market pays.